Upteer is based in Hawaii and a startup that emphasis on volunteer matchmaking for people with a passion to help others.

Project Description

Creating a logo branding for a volunteer matchmaking startup.


I wanted to create a tech inspired logo stance that have a feel of a on button while involving the "U" and "P" letter. While this is meant to be global, it will be ideal to have a circle shape to imply the concept.


I first began to draw a few concepts of UP in different fashion until I create a unique one. I felt the purple color will fit their startup concept so a slight gradient of light to dark purple is born.