Social Marketing Vision.

I was approached by one of my business clients to create a logo for a company call Social Marketing Vision. It was right down the alley for me as I love to create technology driven company logos.


Project Description

Creating a logo for SMV firm.


Concept

As Social Marketing Vision have three part name, it is rather long and I love the challenge in tackling the length. The icon's concept is to create a symbol of infinite using the alphabet "S" turned sideways.


Process

The choices for the color is in the teal color family and I wanted to make the colors fun and choosing the font that uses a lower case "i". I particularly love the word "Vision" so creating the icon, I wanted to give a feel of having the two main colors and split it diagonal in the circle giving it a radar sense. All created in Illustrator in vector format.